The Coast is Calling: South Australians Invited to Travel with New Vouchers
South Australians are being encouraged to rediscover the state’s stunning coastline with the launch of the “Coast is Calling” travel voucher program, an initiative from the South Australian Tourism Commission. The scheme aims to revitalise coastal towns affected by the recent algal bloom, supporting both local tourism operators and regional economies.
What is the Coast is Calling Travel Voucher Program?
A total of 20,000 vouchers valued at $100, $200 and $500 will be released through a public ballot ahead of the spring school holidays. These vouchers can be redeemed for accommodation and experiences across South Australia’s coastal destinations, providing an incentive for families and travellers to explore the state’s beaches, marine environments and seaside communities.
Echo Holiday Parks Normanville and Port Pirie Onboard
Echo Holiday Parks – Normanville and Echo Holiday Parks – Port Pirie are both signed up to participate in the program, giving travellers the chance to use their vouchers at two of the state’s most popular coastal holiday parks. From Normanville’s pristine Fleurieu Peninsula coastline to Port Pirie’s gateway to the Spencer Gulf, visitors can enjoy a mix of relaxation, outdoor activities, and family-friendly facilities.
Key Dates and Travel Period
The travel period runs from 24 September through to 30 November 2025, offering flexibility across weekends, public holidays, and school breaks. Voucher values are tied to minimum stays, making it easy for travellers to choose the option that suits their getaway:
Normanville - cabin stays
$100 voucher off of a cabin stay, 1 night minimum stay
$200 voucher off of a cabin stay, 2 night minimum stay
$500 voucher off of a cabin stay, 5 night minimum stay
Port Pirie - Cabins and Powered Sites stays
$100 voucher off of a Powered Site stay, 3 night minimum stay
$100 voucher off of a Park cabin stay, minimum 1 night stay
Supporting South Australia’s Coastal Communities
Backed by a $28 million algal bloom recovery package funded by the State and Federal Governments, the program not only encourages locals to travel but also supports fishing, aquaculture and tourism industries impacted by environmental challenges.
How to Enter the Voucher Ballot
South Australians aged 18 and over can enter the ballot at southaustralia.com/voucher between 19–22 September 2025. Winners of a The Coast Is Calling voucher will be able to book their coastal escape from the 24th of September and take advantage of this limited-time opportunity to support regional tourism.
Make Your Voucher Go Further with Echo Holiday Parks
When your name is drawn in the ballot, make the most of your travel voucher by booking at Echo Holiday Parks Normanville or Port Pirie. Whether it’s walking along the Fleurieu Peninsula at Normanville or exploring the Spencer Gulf from Port Pirie, Echo offers affordable, family-friendly stays in some of South Australia’s best-loved coastal towns. With modern facilities, easy access to local attractions, and a welcoming community atmosphere, Echo is the perfect choice for your coastal getaway.